Reaching unchurched men and drawing them to a church can be challenging. We recently did a successful campaign for Christ’s Church of the Valley (CCV), a multi-campus church located in Phoenix Arizona that contracted with us to promote this event.
We applaud CCV’s sound thinking for planning an event with the potential to reach this demographic. Their heart lies in facilitating conversion growth within their church body and we have the utmost respect for their Kingdom building efforts.
The Importance of Reaching Unchurched Men
It is vital for churchess to reach men. They are a lynch pin in their families.
Bringing men into the church fuels church growth. Baptist Press makes the case in the article titled Want Your Church to Grow? Then Bring In The Men. Here is an excerpt:
Did you know that if a child is the first person in a household to become a Christian, there is a 3.5 percent probability everyone else in the household will follow? If the mother is the first to become a Christian, there is a 17 percent probability everyone else in the household will follow. But if the father is first, there is a 93 percent probability everyone else in the household will follow.
“I doubt that comes as a great surprise to most people,” said Sid Woodruff, men’s ministry and deacon ministry specialist in the church resources division of LifeWay Christian Resources of the Southern Baptist Convention. “We don’t have to have statistics to tell us this is true. There is something in the hardwiring of creation that naturally causes wives and children to look to husbands and fathers to lead out.”
The statistics, Woodruff said, shout the importance of churches becoming more intentional in their development of ministries for men.
“If you reach the men, you reach the families,” he said. “But to reach the men, you have to enter into their world.”
Excerpt from Polly House’s Article in Baptist Press
Rick Warren does a nice job of defining “unchurched” in his book The Purpose Driven Church. Here is what he said:
The term unchurched doesn’t refer to only people who have never been inside a church. It also includes those who have a church background but no personal relationship to Christ, and those who haven’t been in a church for some time, usually years.
Reaching Unchurched Men With a Car & Bike Show Campaign
During the Spring we ran an online banner advertising campaign for CCV’s Car and Bike Show. 1,090,914 impressions were delivered over a period of two months. This resulted in 13,516 clicks to CCV’s website. The ads were seen by 554,337 people. The tables below summarize the results.
Display and Retargeting Network Results
4242,072 impressions were generated in the Google Display Network and the Retargeting Network. These ads appeared on 40,507 websites with the bulk of the impressions occurring on 2,052 websites. This generated 1,568 clicks to the church’s website. The table below shows the details of the Display and Retargeting results.
Shown below is the top 50 of the 2,052 websites that the Car & Bike Show campaign appeared on.
Facebook reached 297,324 people, many of whom were unchurched men. They were served 666,842 impressions during the campaign. This resulted in 11,948 clicks to the church’s website. The details of this church Facebook campaign are shown in the table below.
Targeting For Evangelism Is Biblical
The practice of targeting specific kinds of people for evangelism is a biblical principle for ministry. It’s as old as the New Testament. Jesus targeted his ministry. When a Canaanite woman asked Jesus to minister to her demon-possessed daughter, he publicly stated that the Father had told him to focus on “the lost sheep of Israel” (See Matt. 15:22-28).
Strong growth oriented churches like CCV have sound approaches to starting a relationship with people who are drawn to their church by an event such as the Car and Bike Show. For example they are good at gathering contact information from visitors and they have strong relational approaches for further connection. In other words they are in touch with the fact that getting a man to visit their campus is just one step in a relational journey that with the help if the Holy Spirit culminates with that man accepting Jesus as his Lord and Savior.
Church Web Traffic is a Good Thing
The 13,516 clicks to CCV’s website that were generated by this campaign will help the church’s search ranking with Google. As we discussed in an article titled Church Web Traffic Impacts Church Growth, it is good for churches to generate as much as they can.
Church advertising is only one aspect of the complex subject of church growth, but it is imperative to do so.
For More Information About Reaching Unchurched Men
If you need any further information on reaching unchurched men, please contact Jason Hamrock or Karen Fitzgerald.
Jason Hamrock. Phone: 480-773-9115 | Email: firstname.lastname@example.org
Karen Fitzgerald. Phone: 602.427.0990 | Email: email@example.com